Launch Pricing

Final Units.
Launch Pricing.

Watches, loafers and sneakers — the final units of our debut collection, up to 80% off.

Shop the Watches →
Limited Stock

One Watch Can't Cover Every Occasion

Steel for the week, leather for the evening, silicone for the weekend. A small rotation means the right watch for every moment — and straps and bracelets last longer when no single watch is worn every day.

✓ Launch pricing, all watches ✓ Mix any models & straps ✓ More watches, more savings

Build Your Watch Rotation

Every additional watch unlocks a deeper discount on top of launch pricing.

The Duo

2 Watches

+20%

The Trio

3 Watches

+25%

Best Value

The Watch Box

4+ Watches

+30%

*Applied automatically at checkout

Steel· Leather· Silicone· Tactical

Express Worldwide Shipping· 2-Year Warranty· 60-Day Returns

The Tactical Standard

Field and tactical watches, built for the outdoors.

The Lausanne Standard

Genuine leather straps, fourteen watches deep.

The Basel Standard

Vincero bestsellers, chosen by the house.

The Zurich Standard

Stainless steel, thirty-one watches deep.

The Biel Standard

Soft silicone straps, twenty-one watches deep.

Sterling & Co. is a quiet-luxury house of footwear and watches — full-grain leather, hand-finished construction, built to be worn, not just displayed.

Worldwide Shipping
Secure Tracked Delivery
60-Day Returns